Analysis of STC-Houston’s website

STC Houstan’s website totally conforms to the principles of effective communication. It is a delight to navigate this website because of its rich content and perfect graphics. The first page is soothing to the eyes, which facilitates in communicating the key points in a clutter free manner to the target audience. All the links are well accessible. The links are designed just as the home page. All the links give detailed information for e. g. he link that leads to the Email list gives a detailed account of how to communicate, to whom to contact regarding a specific issue, where not to contact etc. In most of the websites the facilities like subscribe, send email, reply to mail set message viewing options, unsubscribe, help etc. are just listed and it is left upon the net surfer to interpret what needs to be done or discover where all these lead to on their own. Contrary to this practice the website of STC gives detailed description of the above-mentioned actions in an era when all these are taken for granted. Though the readers understand the literal meaning of the above mentioned actions, a guide on that particular organization’s way of working in the form of guidelines of these actions help the audience in understanding the organization in a better way. There is no doubt about the professional appearance of the website. However no one can escape the simplicity with which the professionalism has been put forward. Even the events page is very comprehensively written giving no scope of confusion to the audience. The latest information has been presented with accuracy giving an impression of how well updated the website is. Though all the information is well described there is full scope of conciseness of information. Nowhere does the presented information look boring or repetitive. The information is presented with full honesty and clarity. All the details for e. g. the venue where the events are going to take place are well laid out with a special link to the map of the location and the driving directions. The website proves to be a good mouthpiece of the organization as it gives an impression of how sincerely managed the organization is. The layout of the website is such that a person in a hurry would also be able to get a clear bird’s eye view of the total information that is being communicated within a few minutes. There is no need to search for particular information, rather all information looks to be there for the audience. All the types of links have been clearly demarcated making the navigation of the website extremely easy. Even a new navigator would feel at ease with the website. It gives a feel that one has been using it for a long time, as one does not have to try hard to reach to the link of one’s choice. The effective way in which all the information is presented, gives an impression that this website can be a benchmark of how a good website should be designed. The purpose of communication is to present information in an easy to understand manner. Communication of any online information should be like gathering information in a face-to-face situation. In a face-to-face situation there is no scope of confusion and it is also easy to measure the honesty of the presented information through the tone in which it is being presented. The STC Houston’s website has achieved total success because of its excellent content and graphics in making its communication effective enough to compete with this mode of communication.

Morality and Money Essay

No doubt, Money is an essential, almost indispensable article in the present day world. It is the’ money’ through which we can purchase all the necessary comforts and amenities of life. If you have money, you can obtain what seems impossible to others. It is the money which gives man, confidence, creditworthiness, credentials, capacity, capabilities and courage. In present day materialistic world, money has become very powerful. In the present day corruption, cut throat competition, callous degradation of moral and ethical values, are for the sake of grabbing and accumulating more and more money. The prestige, respect, social status, commanded by a person is calculated per his monetary status. Time has gone, when we valued a person in evaluated of his moral and ethical values. People were earlier known for keeping their words, for donating every thing to a donee. Now people are know in terms of their ranking in the list of rich of the world. Money has become the centre of all activities. Money and muscle power have become essential ingredients of a successful political leader. Money is regarded as omnipotent by a few people, particularly by the poor. As whatever one does not possess, one aspires it badly, and it becomes mono aim of achievement. For the rich, that owe lots of money, still craving to earn more and more, by hook or by crook, with fair or foul means, without caring even for their own health, own family. They are the servants of money, earning money not for the sake of themselves but for the sake of money and a time comes they find themselves unable to use the money for their happiness. They are unable to eat, unable to taste the most delicious dish, unable to move, walk or enjoy because they suffer from many diseases which are the result of their undue craving for wealth at the cost of health. Can one purchase anything with the power of money? No, one cannot. You cannot purchase inner satisfaction with money, you cannot purchase the lost youthfulness with money, you cannot purchase time from the death at any cost. Those who earn money simply to a have more money, more balance in their accounts are no better than the proverbial miser king ‘Midas’. Excessive love for money, make a man slave of money. Money is important for our life, but it is not the most important thing for a human being. Those who use money for fulfilling their necessities, acquiring reasonable comforts and for the welfare of a common good, are the masters of money. But those who earn money just for the sake of increasing its volume and number are slaves of the money. They are the most unfortunate creatures of God who know well that whatever money they are earning, can’t be taken an iota of that when they die even they are minting more and more money. What a paradox Money has become their master and they are just slaves, having no peace of mind, no moral and ethical values, no inner satisfaction. So it is rightly said that money is a good servant but a bad master. Let us use the money for our comfort, not for the sake of money, minting more and more money.

Adidas Marketing Plan

(Adidas Group Annual Report, 2008) This marketing plan will focus on the Adidas brand. While research indicates there’s a belief that Adidas makes better footwear than Nike (Vertical Ascent Website), it has been unsuccessful in penetrating the young hip-hop crowd. With a generation that has grown up with i-pods, blogs and video games, Adidas is looking to appeal to his younger generation through technology that they have become used to using. (Marina, 2009) Adidas 1, claimed to be the world’s first computerized smart shoe, went on sale March 18, 2005. Adidas has long focused on being the footwear for sports and high performance with its core base being sports. According to the Adidas Group 2008 Annual Report, the company targets three brands: sports performance, sports heritage and sports styles. It’s known for its technological innovation and cutting edge design, with its mission being to challenge and lead through creativity. Adidas has positioned itself as a leader in professional and competitive sports, notably soccer, basketball, and running. As the technology permeates everyday life, Adidas hopes to live up to their changing expectations and deliver the best consumer experience through using creative new initiatives including interactive fitting footwear for peak performance and fit. With that focus on technological innovation, Adidas is going high tech, with everything from high tech sneakers, high tech virtual stores, and high tech promotion. This high tech is not just for show or glitz. It has a purpose – to deliver the best fitting, and best performing footwear tailored to the consumer’s individual needs. Adidas is hoping the high tech approach will eliminate potential customer dissatisfaction through virtual fitting. This eliminates producing shoes that don’t fit properly or perform well. It also leads to the best fit for the best performance out of footwear, something desired by professional or amateur athletes, as well as anyone embarking upon a running or fitness program. Adidas is looking at the changing interests of the up and coming market who also have i-pods, video games, email, internet, youtube and other highly technological devises as a way of life rather than traditional television or print media. With this change in media delivery, there’s also a change from it being one way to two-way communication, and with rapid advances in technology, they expect new and different things, and new and different footwear and sportswear is a way to reach that market. With an emphasis on fitness in today’s world, Adidas must create an image that Adidas footwear excels for everyone who is looking to improve their health. The goal is to maintain its traditional base as well while developing a technological environment that will broaden appeal to a younger consumer. Adidas’ strategy is to come up with a technology that meets a consumer need – excellent fitting footwear that has top notch performance. By having technology where one is not just fitted for the footwear, but also can gauge them for exact pressure and running posture, the company continues to follow its positioning as being the world’s favorite footwear for sports, and setting the pace for their footwear to meet their customer’s performance needs. The company is taking that image to its traditional promotional use of television and print advertising, as well as its exclusivity banners at major sporting events, especially European soccer matches. It also has made deals with professional football players and the New York Yankees to endorse Adidas. The company is the official sponsor of the 2008 Beijing Olympics that will reach millions, billions, and potentially open up strong Chinese Markets, and renew interest in sports performance which will lead to increased sales Adidas is distributed in corporate stores, throughout the web, high end sporting stores, the internet, and more limitedly in sporting goods stores throughout the US and Europe. It is also rethinking its distribution practices after last year’s purchase of Reebok and will close Reebok sports apparel and sneaker distribution centers in Massachusetts, Tennessee and Kentucky, and move those operations to an expanded center in South Carolina. Spartanburg was chosen for the two brands’ consolidated distribution center in part because it’s close to the two brands’ product shipping locations and to many customers (The Associated Press, 2008) Adidas high tech strategy is moving into its internal operations departments, adopting a better delivery system, increasing retail distribution, and taking customer service to a new level, beyond satisfaction to delight, thus trying to obtain return and possibly ifetime customers, something that would be very profitable for the company. The company can benchmark its success by measuring sales, web traffic to its innovative color based on-line advertisements that never mention the product, the number of downloaded pod casts and the number of visits to their Paris high-tech store. Works Cited http://usatoday30.usatoday.com/money/industries/2005-03-02-smart-usat_x.htm Adidas Marketing Plan (Adidas Group Annual Report, 2008) This marketing plan will focus on the Adidas brand. While research indicates there’s a belief that Adidas makes better footwear than Nike (Vertical Ascent Website), it has been unsuccessful in penetrating the young hip-hop crowd. With a generation that has grown up with i-pods, blogs and video games, Adidas is looking to appeal to his younger generation through technology that they have become used to using. (Marina, 2009) Adidas 1, claimed to be the world’s first computerized smart shoe, went on sale March 18, 2005. Adidas has long focused on being the footwear for sports and high performance with its core base being sports. According to the Adidas Group 2008 Annual Report, the company targets three brands: sports performance, sports heritage and sports styles. It’s known for its technological innovation and cutting edge design, with its mission being to challenge and lead through creativity. Adidas has positioned itself as a leader in professional and competitive sports, notably soccer, basketball, and running. As the technology permeates everyday life, Adidas hopes to live up to their changing expectations and deliver the best consumer experience through using creative new initiatives including interactive fitting footwear for peak performance and fit. With that focus on technological innovation, Adidas is going high tech, with everything from high tech sneakers, high tech virtual stores, and high tech promotion. This high tech is not just for show or glitz. It has a purpose – to deliver the best fitting, and best performing footwear tailored to the consumer’s individual needs. Adidas is hoping the high tech approach will eliminate potential customer dissatisfaction through virtual fitting. This eliminates producing shoes that don’t fit properly or perform well. It also leads to the best fit for the best performance out of footwear, something desired by professional or amateur athletes, as well as anyone embarking upon a running or fitness program. Adidas is looking at the changing interests of the up and coming market who also have i-pods, video games, email, internet, youtube and other highly technological devises as a way of life rather than traditional television or print media. With this change in media delivery, there’s also a change from it being one way to two-way communication, and with rapid advances in technology, they expect new and different things, and new and different footwear and sportswear is a way to reach that market. With an emphasis on fitness in today’s world, Adidas must create an image that Adidas footwear excels for everyone who is looking to improve their health. The goal is to maintain its traditional base as well while developing a technological environment that will broaden appeal to a younger consumer. Adidas’ strategy is to come up with a technology that meets a consumer need – excellent fitting footwear that has top notch performance. By having technology where one is not just fitted for the footwear, but also can gauge them for exact pressure and running posture, the company continues to follow its positioning as being the world’s favorite footwear for sports, and setting the pace for their footwear to meet their customer’s performance needs. The company is taking that image to its traditional promotional use of television and print advertising, as well as its exclusivity banners at major sporting events, especially European soccer matches. It also has made deals with professional football players and the New York Yankees to endorse Adidas. The company is the official sponsor of the 2008 Beijing Olympics that will reach millions, billions, and potentially open up strong Chinese Markets, and renew interest in sports performance which will lead to increased sales Adidas is distributed in corporate stores, throughout the web, high end sporting stores, the internet, and more limitedly in sporting goods stores throughout the US and Europe. It is also rethinking its distribution practices after last year’s purchase of Reebok and will close Reebok sports apparel and sneaker distribution centers in Massachusetts, Tennessee and Kentucky, and move those operations to an expanded center in South Carolina. Spartanburg was chosen for the two brands’ consolidated distribution center in part because it’s close to the two brands’ product shipping locations and to many customers (The Associated Press, 2008) Adidas high tech strategy is moving into its internal operations departments, adopting a better delivery system, increasing retail distribution, and taking customer service to a new level, beyond satisfaction to delight, thus trying to obtain return and possibly ifetime customers, something that would be very profitable for the company. The company can benchmark its success by measuring sales, web traffic to its innovative color based on-line advertisements that never mention the product, the number of downloaded pod casts and the number of visits to their Paris high-tech store. Works Cited http://usatoday30.usatoday.com/money/industries/2005-03-02-smart-usat_x.htm

Evaluation of Information System Essay Example | Topics and Well Written Essays - 3000 words

Evaluation of Information System - Essay Example the invention of evaluation and the process of evaluation from which it follows any differentiation in terms of knowledge interests and evaluation process (Cronholm and Goldkuhl, 2003). Evaluating IS has become very important for the organisation because it helps in management structure functions and assessment of the internal operations (AIMTech, 2014). To evaluating IS, some consideration has to be put on the components of IS. This comprises of information which is being fed into the system, processing of the data fed in, output from the system and finally the simple IPO model at the base. With the evaluation of IS special concerned has to be on the effectiveness as well as the efficiency of the system, the quality of information being keyed in and the impacts of the information to the individual or an organization. As evaluations occur in stages, therefore, when and what stage to evaluate must be known. Whether is at the design stage, maturity or whole life (Anderson et al., 1993) . This essay will focus on compare and contrast the contemporary approaches of evaluating IS, identify the challenge and benefits, describe the internal and external factors and trends and advances in IT, and also the recommendation of organizations. The D&M model is an IS theory which tries to give a far-reaching understanding of IS accomplishment by distinguishing, depicting, and clarifying the connections among six of the most critical dimensions of success along which IS are commonly evaluated (Petter, 2008). Initial improvement of the theory was attempted by DeLone and McLean in 1992 and was further refined by the first creators after 10 years because of the input got from different researchers working in the region (DeLone and McLean, 2003). The D&M model has been referred to in a huge number of investigative papers, and is thought to be a standout among the most powerful hypotheses in contemporary IS research (Petter, 2008).

Terrorist Strategies Essay Example | Topics and Well Written Essays - 250 words

Terrorist Strategies - Essay Example Terrorists are seen to use indirect means instead of attacking perceived enemies directly (Letschert, & Dijk, 2011). Post, Sprinzak & Denny (2002) assert that provocative strategy is the major strategy that influences the decision making of terrorists. According to Michael (2009), Al-Qaedas Internet Strategy uses internet to indulge into terrorism activities. An American named Adam Gadahn joined the terrorist group to assist the Al-Qaeda in creating an internet strategy used to provoke the American government. Another terrorist strategy in use is the media strategy. This type of strategy goes in hand with provocative strategy. Blanchard (November 16, 2004), further explains that posting of audio, visual and faxed statements have served a major provocative strategy. This strategy aims at physiological torture to the intended or targeted crowd. As stated by Ciovacco (2009), the use of technology and innovation gives the media strategy a milestone for it to prosper and linking it with provocative strategy is seen to successful. Relevance of this source is that it brings up the perfection of linking different strategies to achieve similar

Natural Detoxification Using the Niacin Sauna Program Essay

Natural Detoxification Using the Niacin Sauna Program - Essay Example According to Page (1998), "They are gentle, non-invasive, and in almost every case, free of many side effects" (p. 114). Niacin - Sauna Therapy is one such program and it is this program which will be researched and analyzed in this paper. With regard to Niacin-Sauna Therapy, Haas (2004) says "A special detoxification process has been developed to help in the release of chemicals, pesticides, and pharmaceutical drugs" (p. 44). Like any good detoxification program it begins by cleansing noxious elements, rebuilding the loss of nutrients in the process and maintaining a state of good health by fostering good habits pertaining to health and fitness. This program is an intensive program which seeks to flush out the toxins located in fat. It includes a combination of techniques that have detoxifying properties such as a juice diet, exercise, sauna therapy and intake of niacin. "The idea is to cleanse hidden chemicals from fat through juice cleansing, weight loss, niacin therapy, exercise and sweats" (Haas, 2004, p. 44). This is a fledgling program but initial results are encouraging, particularly when followed by individuals who are showing the adverse effects of exposure to pesticides. This process can also be used to wea n addictive individuals from drugs (pharmaceutical as well as recreational types), alcohol and nicotine. It can also be followed in the comfort of home, provided a physician has been consulted and certain precautionary measures are taken. The Rationale and Scientific Evidence behind this Program Niacin is also known as nicotinic acid and vitamin B3. It plays a role in the release of energy from nutrients. It is found in cereals, legumes, liver, poultry, meat, nuts, whole grains, and fish. It can also be taken as a dietary supplement. Research has shown that niacin can effectively reduce cholesterol levels in the blood. High-density lipoprotein (HDL), a form of cholesterol referred to as "good cholesterol" lowers the risk of arteriosclerosis and cardiac arrest. "The researchers cite niacin as the most effective medication for raising HDL cholesterol" (Payne, 2005, p.5). Thus it helps clean out the circulatory system. Further according to Jensen (2000), niacin may be used "to flush the toxins from the organs and peripheral tissues, speed up the elimination process, and reduce production of cholesterol by the liver" (p.103). Therefore it seems fitting that niacin serves as the major component of a detoxification program. Sauna therapy is based on the principles of overheating therapy or hyperthermia. This form of healing has proved beneficial from time immemorial. According to Page (1998), "Slightly raising body temperature speeds up metabolism, inhibits the growth of harmful viruses or bacteria, and literally burns out invading organisms" (p.3). Today, sauna therapy is popular all over the world as a means of ridding the body of toxins. A sauna activates the sweat glands and induces profuse sweating. As the sweat evaporates through the skin, it takes with it potentially harmful substances, while acting as a natural coolant. Thus it may be said that such sweats are therapeutic and have healing properties. This method in addition to removing toxins via the skin uses

Economics Assignment Essay Example | Topics and Well Written Essays - 1250 words - 2

Economics Assignment - Essay Example The reasons for the balance of payments deficit are many and varied. However, in simple terms, it can also be said that the people in the country consumes more than what they produce. Some of the areas that the UK has always been traditionally strong in the past no more hold good now. For example, at least until 1980, the UK had a vibrant and competitive manufacturing sector with ever-burgeoning exports across the world. As time passed by, the manufacturing sector began losing its grip on the international markets on cost, innovation and quality aspects. It is a fact that in growing economy, energy needs of the country also keeps on rising and when domestic resources are not sufficient enough to meet those rising energy needs of the country then the country is forced to import the same. It is pertaining to note that before 2004, the UK was exporting oil and gas being an energy surplus country; however, the production of gas and oil went on falling since 2004 onwards. Due to reduced production, not only it lost the status of energy exporting country but also it became a net importer to meet its energy needs. The above mentioned graph shows how production went on falling since its peak in year 2000 with almost steady consumption in all these years. It is obvious that all energy shortfalls should be met with imports. The year-wise energy imports have been presented in the table as per the following. Chakrabortty (2011) argues that the manufacturing sector in the UK has reduced in size significantly. Currently, the manufacturing sector constitutes only 11 percent of the national income employing only 2.5 million people. The de-industrialisaiton has happened because industries have not remained competitive enough and in the era of liberalization much of the industrial activities have moved to the third-world countries such

Fossil Fuels Essay Example | Topics and Well Written Essays - 750 words

Fossil Fuels - Essay Example This paper presents an argument that the use of fossil fuels that has been in existence for some time now, for instance, coal and oil belongs to the past (Pfeiffer, 2006). The use of this fuels can be attributed on how inconvenient and adverse effects that fossil fuels have to the environment. Most countries in the world depend entirely on the fossil fuels, hence there is a possibility that if the government do not come up with other power sources, they will be at risk of running out of fossil fuels. It is significant to note that fossil fuels are non-renewable resource hence it can be easily depleted. According to some research that was conducted, fossil fuels might run out in about fifty years to come. In this case, fossil fuels should be regarded to belong to the past since there are other convenient sources of power, for instance, solar energy that may run continuously without the worry that the power may run out in future. Some countries like Pakistan have the largest coal reserves approximately 10,000 square kilometers (Sherman, 2004). Despite Pakistan having such large amount of coal reserves, the reserves have began to reduce which will cause Pakistan to start finding an alternative means of energy. Most of the countries that are entirely depend on coal, have adopted some technologies, for instance, Clean Coal Technologies which aid in reducing the harmful emissions that result from the combustion of the fossil fuels. These technologies are expensive to maintain and does not completely eliminate the risk caused by emission. Further, compared to using the modern sources of power such as solar energy where such technologies are unnecessary, it becomes expensive. When the fossil fuels undergo combustion, they generate a lot of hydrocarbon containing pollution. Large amounts of carbon dioxide are emitted and this has detrimental effects to the global climate, for example, change of the

Comparison and Contrast of the Story of Joseph in the Bible and the Essay

Comparison and Contrast of the Story of Joseph in the Bible and the Koran - Essay Example The Koran and the Bible present similar accounts only for Joseph and Moses, whereas they widely differ in accounts of Noah, Abraham and Jonah. The story of Joseph has the main basic theme, but some of the details presented differ in some ways. The Biblical story of Joseph is presented in detail, whereas the Koran presents a broader version. The paper will analyze the differences between the two stories. These are discussed in detail; 2. The Dreams In the Bible two dreams are mentioned. The first dream is of sheaves that bow down to Joseph’s sheaf. The second dream mentions eleven stars, the Sun and the Moon bowing down before Joseph. The Koran mentions only one dream which is the second dream. There is no mention of the first dream. Furthermore, both versions vary in accounts of Joseph telling his father Jacob about the dreams. In the Koran version Jacob advised Joseph to keep the dream to himself and not tell his brothers. Jacob seems to understand the meaning of the dream an d understands that Joseph has been selected by God and may possess special knowledge to interpret dreams. As per the Koran the reaction is as follows: â€Å"My little son! Relate not thy vision to thy brothers, lest they concoct a plot against thee: for Satan is to man an avowed enemy! Thus thy Lord choose thee and teach thee the interpretation of stories and perfect His favor to thee and to the posterity of Jacob† (Sura 12:5-6). He believes the dream to be true. Whereas, as per the Biblical account, Jacob seems unsettled and keeps the dream under consideration that it may come true. 3. Cause for Hatred The Bible has explained the cause of hatred of Joseph’s brothers. Joseph shared his dreams with them. The brothers are jealous of his dreams and that he has been granted higher position and respect. Other reasons explained also include more affection of Jacob towards Joseph since he was born to him in his old age. As per the Bible, â€Å"because he had been born to him in his old age† (Gen 37:3). Furthermore, Joseph also brought his father bad reports about his brothers. Apart from these reasons, signs of favoritism are shown towards Joseph from his father. This specially includes the colored shirt given to him. The Koran on the other hand does not mention any colored shirt, though the favoritism is the only cause explained for the hatred of his brothers for Joseph. 4. Sending Joseph with his Brothers The Koran mentions detail account of Jacob not trusting his sons. They ask permission from him to take Joseph along with them. The Koran mentions this part in a way that Jacob had knowledge of enmity that his sons were against Joseph and their intentions were not good. He was worried but allowed his sons to take Joseph along with them after some pressure and pleading. This account is not mentioned in the Bible. Furthermore, the plan to kill Joseph or to get rid of him was not premeditated as per the Bible, whereas, as per the Koran this comple te activity was planned before and the permission to take Joseph along with them was a part of this plan. 6. Selling Joseph Both the books have account of Joseph being sold into slavery. The Bible has detailed account in this act. Though, the plot is the same that Joseph was sold to a caravan headed

Frankenstein and Paradise Lost Essay Example for Free

Frankenstein and Paradise Lost Essay Shelleys story of a creature created by Victor Frankenstein has striking similarities to Miltons Paradise Lost from the outset, as the second letter in the novel that documents Frankensteins misfortune, is sent from Archangel. Satan was an archangel before he was banished from heaven for challenging God, and we know that he was supposedly perfect. Frankenstein sought to make a human being in perfection, although both the creature and Satan fell from grace at the hand of their creators. The opening line of Paradise Lost underpins the correlation between the tales; Paradise Lost opens with the lines, Of Mans first disobedience, and the fruit, Of that forbidden tree, this is referring to Adam who took forbidden fruit from the tree of knowledge and was therefore exiled by God. This story of Eden and mans downfall has obviously influenced Shelley as Frankensteins pursuit of nature to her hiding places is what led to the demise of himself and his family. Miltons Satan challenges God; Adam and Eve are tempted by Satan to eat the forbidden fruit and this echoes in Shelleys novel and Miltons poem, as he tells us that heaven hides nothing from thy view. Yet both Satan and Frankenstein want more than nature has to offer, and the irony in the events leading up to the monsters creation are highlighted, by Shelleys use of dark and gothic descriptions of foraging in vaults and charnel-houses, and how the worm inherited the wonders of the eye and brain.. This dark depiction echoes the fate of Frankenstein, the monster and Miltons Satan, as they all endure an experience of Hell; Frankensteins personal hell was of of intense tortures such as no language can describe, and his endurance of a deep, dark, death like solitude, ironically echoes his creations feelings of loneliness and despair. The monster however, considered Satan as the fitter emblem of his condition and continued sufferings, but his hell was also a personal one, to be lived out on earth, and unfortunately alone. Satan, at least, had his host of rebel angels and had experience of a father and being loved, his demise was through choice, as was Frankensteins. It is Satan and the monster who initially invoke the readers compassion, as the monster seems of a benevolent nature as he watched the beloved De Lacy family and took pleasure in aiding their labours. He also shows altruistic behaviour in saving a drowning girl, and lighting a fire to warm his creator, making him possibly more sympathetic than Frankenstein, who forgot his family in his aspirations to become greater than his nature will allow. The monster states, after reading Paradise Lost and other literature he has found after eating the metaphorical apple, that sorrow only increased with knowledge, as he became aware from the De Laceys, of such things as love and acceptance that he came to long for. His good intent could also be interpreted on his hearing Saphie play music that he found so entrancingly beautiful that they at once drew tears of sorrow and of delight from my eyes. Satans ruin also came from his pursuit of knowledge, leading both men to their exile from the people they sought acceptance from. According to Stephen Boyd*, Shelleys husband believed that men are not inherently corrupt, and that they are perfectible, adding to the influence of Frankenstein being to blame for the monsters feelings of vengeance to all mankind, and Frankensteins own corruption when trying to discover the elixir of life. Shelley portrays the monster in child-like ways throughout the novel, as he learns empirically; it was a long time before I was able to distinguish between the operations of my various senses, and he burns himself with fire as a child with no awareness would. This allows the reader to feel some empathy towards this wretched creature, as we imagine an abandoned child, but also reinforces her exploration of human nature as potentially good. Frankenstein and the creature both state they were formed for peaceful happiness, like Miltons Adam, making them perfect antiheroes. It could be argued that the monsters rejection is what made him commit such heinous crimes against Frankensteins loved ones, as the rejection he continually faced made him wretched. We could see Shelley taking the stance that man made a monster, and man also made him monstrous. As the monster lives in a hut, we are reminded that he doesnt only live outside physically, but emotionally as he is a mere voyeur of family life while watching the De Lacys, and this social exclusion is to blame for his murderous behaviour, again relating to Satan who was excluded my his creator. We could again relate this to Satan who is looking for earth and is also racked with deep despair, as are Shelleys characters. Frankenstein also resembles God, as he created his own version of Adam, and the monster that he constantly refers to as fiend and devil reminds him; You, my creator, abhor me.. his plea resounds through the humanity of every reader who has ever felt alone or incomplete, but these feelings however are to be changed as the monster commits heinous crimes against the humanity he once longed for, and on his final rejection he cries; oh, earth the mildness of my nature had fled, and all within me was turned to bitterness and gall. This is when the role of God is transferred from Frankenstein and to the monster who will now decide his fate.

Definition And Scope Of Relationship Marketing Marketing Essay

Definition And Scope Of Relationship Marketing Marketing Essay This chapter aims to evaluate the theoretical opinions of different theorist towards relationship marketing (RM) based on the objectives of determining the definition and scope of RM as well as understanding the different determinants and strategies used in RM and understanding current academic and industrial views and opinions on the values and effectiveness of RM. 2.1 Definition and scope of Relationship Marketing Relationship Marketing (RM) has been defined by various theorists and each has given their respective viewpoints about RM. In order to simplify and understand RM, an analysis by Palmatier (2008) of some well-known definitions by various theorists is illustrated to narrow down and obtain the essence of what is RM. The analysis is based on two key aspects found in RM (e.g. Gronroos 1997; Sheth and Parvatiyar 2000). The first aspect deals with strategies across stages of the relationship lifecycle and thereby suggests that a relationship is a process that develops over time through typical strategies (Dwyer and Oh 1987; Wilson 1995). The second aspect is the scope of RM activities; as some definitions only include customer relationships, and others include relationships with different stakeholders such as internal departments, competitors, customers and suppliers. The table below illustrates the common RM definitions by different theorists and identifies the stages the respective defini tions cover as well as the scope of the definition. Definition Stages/ Strategies Scope Attract/ Create/ Establish Enhance/ Develop Maintain Customers only Stakeholders Attracting, maintaining, and enhancing customer relationships. Berry (1983, p. 25) RM refers to all marketing activities directed toward establishing, developing, and maintaining successful relational connections. Morgan and Hunt (1994, p. 22) To establish, maintain, enhance relationships with customers and other stakeholders, at a profit, so that the objectives of all parties involved are met, where this is done by mutual exchange and fulfillment of promises. Gronroos (1997, p. 407) Based on synthesis of 26 definitions of RM: organization engaged in proactively creating, developing and maintaining committed, interactive and profitable exchanges with selected customers [partners] over time. Harker (1999,p. 16) RM is the ongoing process of engaging in cooperative and collaborative activities and programs with immediate and end-user customers to create and enhance mutual economic value at reduced cost. Sheth and Parvatiyar (2000,p. 9) RM is a philosophy of doing business, a strategic orientation that focuses on keeping and improving current customers, rather than acquiring new customers. Zeithaml and Bitner (2000) As illustrated above in the table all definitions excluding Sheths and Parvatiyars have covered all the relationship lifecycle stages in their respective definitions of RM which are:- Establishing, is the stage of RM or marketing process of advertising and attracting new customers towards a brand or product, Little Marandi (2003). Enhancing is the process differentiating from competitors offerings where more attractive offers and benefits are offered to customers (e.g. sales and price drops), Coyles Gokey (2002). Maintaining is the extra effort taken by sellers to retain and ensure that their existing customers obtain continuous benefits from the product or service they have to offer (e.g. loyalty scemes), Morgan Hunt (1994). Morgan, Hunt and Gronroos have explained RM to cover the scope of not only customers but other stakeholders as well; however the scope of RM in this research study will only consider customers. Therefore the analysis of RM definition suggested for this research study is RM is a continuous marketing activity which involves establishing, enhancing and maintaining customers loyalty towards a certain product or service that is being offered by the seller involved. 2.1.1 Relationship Lifecycle The relationship lifecycle consists of the different stages (establishing, enhancing and maintaining) as aforementioned in the definitions of RM. Various RM theorists such as (Kotler, 2000; Jap Ganesan, 2000; White, 2000; Zineldin, 1996) illustrated the relationship lifecycle according to the respective stages and definitions of RM. Therefore the relationship lifecycle differs with additional stages in certain RM lifecycles by different theorists of RM (Little and Marandi, (2003: 69)). A suitable relationship lifecycle according to the agreeable definition of RM for this research study is illustrated below:- Figure 1 Relationship Lifecycle Source: Adapted from Little Marandi (2003) Relationship Marketing Management. The cycle above illustrates up to the stage of maintaining a customer relationship. However several definitions for example White (2000) Jap; Ganesan (2000) suggest that relationship lifecycle declines after the maintaining stage. Morgan Hunt (1994) argued that, due to carelessness in handling the relationship it may decline but there is also a possibility of the relationship between the buyer and seller remaining constant, in cases where customers are continuously rewarded for their loyalty towards a certain company or continue to perceive value, (Morgan and Hunt (1994:22); Little Marandi (2003:70)). 2.1.2 Understanding Perceived Value Baines, Fill and Page (2008) explains value is the customers estimate of the extent to which a product or service can satisfy their need. Customers determine a products value by considering alternative solutions and the costs associated with satisfying their need. For example if a customer is to purchase a shower gel, there will be many alternatives of purchase, however a customer will chose from a seller that provides additional value to its product, for example a 20% extra amount of the shower gel for the same price. Added value to a product such as, a good price, special offers, and good customer service will lead to high customer satisfaction, (Baines, Fill and Page (2008:672)). History of Relationship Marketing Research on the history of marketing suggest that marketing emerged in the beginning of the twentieth century, however there is no evidence as to when the theory of marketing actually emerged. During the industrial age, exchange occurred in the local markets, where farmers and craftspeople (producers) sold their products directly to end users. Producers represented both manufacturers and retailers, and embedded relationships between producers and consumers provided the trust and business norms necessary to conduct the transaction because few institutionalized protections existed, (Palmatier (2008:8)). Gronroos (1994) argues that RM is a paradigm shift in marketing from the previous concept of the marketing mix and the Four Ps of marketing (product, price, place place) which was introduced to the academic world in the 1950s by Neil Bordan. Groonroos also states that the marketing mix is a list of marketing variables that has become obsolete therefore the marketing academic occasionally offers additional Ps to the list, thus this proves that the marketing mix is very limited. Type of Model Theorist (Year) Scope 4Ps McCarthy (1960) Product, Price, Promotion, Place 5Ps Judd (1987) Product, Price, Promotion, Place, People 6Ps Kotler (1984) Product, Price, Promotion, Place, Political power, Public perspective 7Ps Booms Bitner (1981) Product, Price, Promotion, Place, Participants, Physical evidence, Process Source: Gummesson, E. (1994) Making Relationship Marketing Operational, International Journal of Service Industry Management. The changes in the marketing environment and the various factors that contributed to customer sophistication are; globalisation internationalisation of markets; continuous development of technology; increasing brand competitiveness among customers and fragmentation of media, Little Marandi, (2003). These factors have contributed a gap in the market which became a need for a new approach to retain customers, to gain their loyalty and to establish competitive approach. Therefore Gronroos (1994) states that RM can be said to be an evolved strategy to the marketing mix approach, which assists in obtaining sustainable competitive advantage and retain customers in the long run. However there is no evidence to when it was actually implemented but research by Palmatier (2008) suggest that RM emerged as a separate academic domain of marketing in the 1980s and it became more comprehensible in the 1990s from a historical perspective. Among those who were contributory in developing the concept of RM were Evert Gummesson at Stockholm University and Christian Gronroos at the Swedish School of Economics in the early 1980s (Gronroos (1994;4); Little Marandi (2003;11); Palmatier (2008;9). Effectiveness of Relationship Marketing Many theorists have researched on the subject and made different judgments on the effectiveness of RM, some of whom are Reichheld (1996) who argues that the smallest efforts in customer maintenance can increase company profit because it costs less to serve long-term customers; loyal customers will pay price premium as well as generate word-of-mouth recommendations to other potential customers. A study by Reinartz and Kumar (2000) claims that loyal customers cost less to serve and are usually willing to pay more for product varieties than non-loyal customers, as well as acted as word-of-mouth marketers for the company. While McKenna (1993) claims that long-term customer relationships helps gaining competitive advantage which leads to higher lifetime profit for firms. Correspondence of RM with other marketing concepts RM shares some similarities with other marketing concepts such as, customer relationship management (CRM) and brand equity. Williams (2006) defined CRM as an information industry term for software, and Internet capabilities that help an  enterprise  manage customer relationships in an organized way. While Payne Frow (2005) stated that CRM is a management approach that seeks to create, develop and enhance relationships with carefully targeted customers using the potential of information technology. Kotler Armstrong (2009) maintains that CRM involves building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. It deals with all aspects of acquiring, keeping and growing customers. From the various definitions of CRM above Palmatier (2008) concludes that if RM is the skill of relationships, then CRM represents its application. Keller (1993) argues that brand equity represents different effects of brand knowledge on customer action, for example customers behave more favorably towards a product when they can identify the brand. While Rust, Lemon and Zeithaml (2004) maintain that brand equity is a product-centered concept that does not capture drivers of customer behavior completely. Although RM and branding activities similarly focus on building intangible customer assets that positively influence customer loyalty, purchase behaviors, or financial performance while reducing marketing costs, they differ fundamentally where branding focuses on products with extensions to firms whereas RM focusses on relationships and their extensions to firms. However the effect of brands and relationships on a customers attitude towards the firm is difficult to distinguish, Palmatier (2008). Strategies of Relationship Marketing A strategy is a senior managements plan of action with which the effort of the staff is coordinated, Waterman et al (1980). Little and Marandi (2003) argues that RM strategies assist to manage the assortment of the customer to ensure an even flow of profits in the long term, and to determine when relationships should be established, enhanced and maintained. As Groonroos (1996) points out, however, the essence of RM is in the organisations processes, rather than its planning. Little and Marandi (2003) illustrates the key strategies as follows; establishing relationships involves target marketing techniques and advertisement programmes that are able to communicate relevant value. It is also established by simplifying the service offer by giving clarity regarding the benefits and terms and conditions of payment and use as well as encouraging trial. Relationships with customers can be enhanced by differentiating among competitors offerings. Relationships are maintained by not neglecting existing and safeguarding the customers satisfaction with and trust in supplier. It is also done by communicating with customers for building successful long-term relationships, by fostering trust and creating customer satisfaction as well as rewarding loyalty as customers remain loyal for as long as the perceived benefits outweigh the perceived sacrifice. Determinants of RM Outcomes Several theorist have mentioned different determinants of lengthening the lifetime value of an existing customer, such as Olivers (1981) model of customer satisfaction suggests that quality of the product or service offered by the seller is one of the most essential to obtain customer satisfaction which will later attract the buyer to return and buy the same product again. Whereas Hennig-Thurau et al. (2002) proposes that loyalty benefits are essential to obtain customer long term relationship, as every giving expects a return, even customers expect their share of return after shopping from a particular seller. An example of a loyalty scheme is the loyalty card which helps hooking up customers to buy from a particular seller to obtain benefits such as discounts from that particular seller. Hennig-Thurau et al. also stated price, customer service and convenience as other factors that drive relationship marketing outcomes. The relationship between price and quality are parallel to each other. Customers are willing to pay extra to obtain better quality products, however customers naturally get attracted to lowest prices that offer a reasonable quality and quantity for the amount paid for. Another essential part of retaining an existing customer is during and after sale service. This gains customer trust and satisfaction as they are given the liberty and ease to exchange, return and obtain additional information about the product or service they purchased. Convenience created for customers such as a strategic location (nearby their housing arrears) and is accessible at any time makes customers to frequently return. Dibb et al. (2006) argues that CRM systems which uses technology that allows marketers to practice effective customer maintenance strategies by monitoring, rewarding and reminding them about goods and services, is a major factor for developing RM outcomes. Technology is also used to ease the process of buying for customers, for example, having an online site that allows customers to purchase, refund, review and complaint at anytime and anywhere and having self-service cashier machines at stores and etc. Humby et al. (2007) also recognize product range as a determinant because it influences daily and frequent business transactions, which also influences the convenience factor aforementioned. Outcomes of Relationship Marketing RM determinants that are applied in a certain company to eventually obtain outcomes that bring an overall increase in the profit margin of a company, Little and Marandi (2003). These outcomes are classified into two key main RM outcomes that lead to customer loyalty which are trust and commitment, Morgan Hunt (1994). Trust is defined as willingness to rely on an exchange partner in whom one has confidence, Rotter (1967). The literature on trust argues on the confidence of the buyer towards the seller which results from the firm believed to be reliable and has high integrity and is responsible for their actions, Morgan Hunt (1994). Commitment is the variable believed to be central in distinguishing social from economic exchange, Cook Emerson (1978). For a company to achieve commitment from a customer is the most challenging task, as customers are vulnerable towards better quality and price offered elsewhere. To be able to maintain a committed relationship with a customer a firm has to keep updated with attractive return benefits for customers to continuously shop from them, Little and Marandi (2003). The commitment and trust theory (Morgan Hunt, 1994) suggests that RM can be achieved if customer satisfaction is exceptionally high. Customer satisfaction is achieved when all the determinants of RM are applied and practiced well by the firm. Highly satisfied customers will increase customer loyalty as well as spread the word of mouth to their circle of communication which gives a high possibility of attracting new customers. Demographic factors influencing Relationship Marketing Demographic factors such as age, gender, income, location, occupation and education are used to target consumers for marketing purposes, Schmidt Spreng (1996). Consumer behavior differs by demographic factors as Gaurav (2008) argues that significant gender difference in the trust loyalty relationship shows that women are significantly more loyal than men at higher levels of trust. Klein and Ford, (2003) maintained that the age of consumers is positively linked with knowledge and experience, such that older consumers could be more committed than younger consumers. According to Kotler et al. (2009) place or location of a business entity influences the type of target customers it attracts as well as the convenience it delivers to the consumers. Aforementioned demographic factors, such as gender, age and place are clearly linked to RM and therefore are used for this study. Criticism of Relationship Marketing Although there are many marketing theorist supporting the RM concept, however the subject is not without its critics. Blois (1998) has criticized RM by stating that developing a relationship inevitably results in some loss of control over matters such as resources, activities and intentions. Blois continues his argument by stating that a relationship is subject to continuous change, with an uncertain future which is determined by its history, current events and the parties expectations of future events. Other than that effort is required to build and maintain a relationship. This can be viewed as an investment and a maintenance cost. Moreover there is always a need to prioritize the use of limited resources and, hence, it may not be possible to pursue all of the individually attractive opportunities. Additionally, some relationships may be irreconcilable with an existing relationship. Reinartz Kumar (2005) adds that although some companies are happy with the results of their RM prog rams, yet they are unable to identify precisely the factors that explain such success, Summary The literature review enclosed different definitions of RM by various theorists which all proposed three different stages of RM which are establishing, enhancing and maintaining relationships; and the scope of RM which focuses upon stakeholders or customers only, however this analysis will only take customers into consideration. It then continued to discuss on the strategies used by RM which explains tactics to manage the relationship across the different stages of RM aforementioned, which are establishing, enhancing and maintaining relationships. It also includes view and opinions of different theorists regarding the effectiveness of RM. Followed by the views of theorists about the determinants of RM which lead to a discussion on several theorists views and opinions on how a seller-customer relationship is build. In order to test the opinions of the theorists between the relationship of RM determinants, customer satisfaction and word or mouth marketers four hypotheses are drawn out which are illustrated in Figure 2. An overview of the literature review is summarized in Figure 3. Figure 2 Hypotheses drawn from RM statements by theorists Figure 3 Process of Relationship Marketing The effectiveness and values of RM were further elaborated by discussing the relationship lifecycle and customers perceived value which explained the criteria of RM as well as the importance of having it and how do customers perceive it. Although some theorists claimed it as effective others such as Blois condemned the effectiveness of RM.

The Pre-Raphaelites Essay -- Europe European History Essays

Pre-Raphaelites, a group made up of 19th-century English painters, poets, and critics who's work responded towards the practice of Victorian and neoclassical subject mater by developing bright imitations of religious work. More specifically, "and of the most beautiful are the paintings of the Pre-Raphaelite Brotherhood and their followers, bright and clear colours, fair women and themes from myths and legends."(Darkamber 1). The groups source of inspiration came from early Renaissance painters and medieval times. This was up until the time of the famous, well known, Raphael. Raphael was an Italian painter who imitated his teachers work so carefully that it was very difficult to decipher the two. His work also entailed architecture as did the Pre-Raphaelites. Another group that influenced the Pre-Raphaelites was the Nazarenes. They were young German artists who attempted to incorporate ideas from medieval Christian religion. "The Nazarene's principles were accuracy, a new look at the medieval past and intensity of feeling, both human literary and religious"(Darkamber 1). They formed a brotherhood in Rome which resembled and helped lead to part of the foundation that the Pre-Raphaelite Brotherhood was built on. The PRB was started by Dante Gabriel Rossetti in 1848. William Michael Rossetti, John Everett Millais, William Holman Hunt, Frederick George Stephens, James Collinson, and Thomas Woolner were also part of the brotherhood. The group was composed of painters, sculpters, critics and poets. During their time the PRB started to copy significant styles of painting. Art sometimes is looked at being difficult to understand. The Royal Academy, which was founded in 1768, was the identity of British art which used dark melanc... ...e PRB, was still acclaimed for his work as a portrait artist in the years to follow and was made president of the Royal Academy in 1896, the last year of his life (McMullins, "PRB", 8). The Pre-Raphaelites took two forms of art, verbal and visual, used the two together and expressed the beauty in their art more efficiently. The PRB rebelled against the standards set by the contemporaries of the time period. They faced criticism from the Royal Academy, the Public eye, and influential men like Charles Dickens. On the other hand well known art critic John Ruskin defended the PRB’s positive ideas. As for the people of the time, they are today looked back upon as being stuck up and snobbish. Still today the ideas of the Pre-Raphaelites live on. "Thus the Pre-Raphaelites have left few lasting traces on modern thought, literature, art or social organization"(Gaunt 287).

Operation Iraqi Freedom Essay -- International Politics

OPERATION IRAQI FREEDOM Introduction On March 20, 2003, the combined military forces of the United States and Britain crossed the southern border of Iraq and Kuwait with the intent of capitulating the government of Saddam Hussein. Over the course of 21 days, the joint task force moved quickly and decisively to seize major objective cities along the road to Baghdad using aviation, armor, artillery, and infantry. Following the overwhelming success of the primary combat operations of the invasion, stability and support systems proved insufficient as sectarian violence and other criminal activity among the local population of Iraq increased. History In ancient times, Iraq was known by the Greek term Mesopotamia, or the land between two rivers. These two rivers, the Tigris and Euphrates, formed what was known as the â€Å"Fertile Crescent.† The vast stretch of low level land retained rain and flood water, making the soil exceptional for farming, thus it is said to be the cradle of civilization. It was home to the Sumerian Empire, beginning around 4000BC, long before Egypt, Greece, or Rome were known to have sophisticated societies. Agriculture, mathematics, literature, and the earliest forms of government were all established in this region. (1) Conflict has also been a significant part of Iraqi history since the Akkadian wars of 2340 BC. The rise of the Babylonian dynasty in 1700 BC gave way to the Assyrian dynasty in 1340 BC. The Assyrians were eventually overthrown in the seventh century BC by the Persian Empire of Alexander the Great. (2) The Arabs conquered the region in the early expansion of Islam in the eighth century AD, followed by the Mongol invasion in 1258. The last of the great dynasties to rule th... ...raq. References 1. Arabic-Media.com (Arabic Media) Site 1997-2011, http://arabic-media.com/iraq_history.htm 2. CRS Report for Congress, 17 February, 1998, http://www.au.af.mil/au/awc/awcgate/crs/98-129.pdf 3. UN Security Council Resolution 687, 8 April 1991, http://www.casi.org.uk/info/undocs/gopher/s91/4 4. UN Security Council Resolution 1441, S/RES/1441, 8 November 2002, PP 3, http://www.un.org/Depts/unmovic/documents/1441.pdf 5. Gordon, Micheal, R., Cobra II; The Inside Story of the Invasion and Occupation of Iraq, Pantheon Books, New York, 2006 6. Keegan, John, The Iraq War, Alfred A. Knopf, 2004 7. Purdum, Todd, S., and the staff of the New York Times, A Time of Our Choosing; America’s War in Iraq, Times Books, 2003 8. Trainor, Bernard, E., Cobra II; The Inside Story of the Invasion and Occupation of Iraq, Pantheon Books, New York, 2006

Evaluative Analysis of Interview Essay -- Sociology, Social Workers

This essay is going to analyse and evaluate an interview between a service user (actor) and a social worker (myself) in regards to the use of communication skills and the theoretical framework that underpins those skills. Firstly, the essay is going to look into definitions of communication skills and secondly we will analyse the interview interaction and relevant communication theories. According to Trevithick (2005, p 116) ‘good communication skills, particularly listening and interviewing skills lie at the heart of social work practice’. Barker (2003, p83, cited in Trevithick 2005, p 116) defines communication as ‘the verbal and non verbal exchange of information, including all the ways in which knowledge is transmitted and received’. Moreover, the National Occupational Standards for Social Work (NOSSW, 2002) stipulate that communication skills are an essential requirement for social work practice / social workers. Wilson et al (2008, p297) further argue that effective communication is underpinned by fundamental skills such as ‘the ability to demonstrate empathy, respect and authenticity’. Looking at the above evidence, it could be argued that effective communication/ communication skills is an essential social work tool. This essay is now going to analyse relevant communication skills that were /could be used in the intervie w assessment/ exercise. Trevithick, (2005, p144-145) argue that interview preparation is essential in order to identify the needs and / or expectations of all parties involved. Prior to the interview I was given a scenario which described in detail the background of a service user, Michelle, and the issues that needed to be addressed. Michele’s girlfriend, Charlie had suffered a stroke and was recovering ... ...ace’. Egan (2010, p131) argues that empathic response can be very comforting when accompanied of body language which Egan (2010) refers to as ‘visibly tuning in’. Furthermore, Wilson et al (2008, p298) argue that in order to become emotionally attuned the interviewer should pay close attention to the service user’s verbal and body language. The final part of the interview focused on Egan’s second stage: ‘The preferred picture’. In this stage, the ‘counsellor helps clients to explore and chose possibilities for a better future’. Egan (2010, p75). It could be argued that due to time constraints we could not explore this stage in depth although we managed to identify and focus on one of Michelle’s main concern. Michelle said that she was worried about their future in terms of finances and how they would cope if Charlie was not able to go back to work in the future.

Preschool Observation Essay

My observation was October 18, 2011. It was about 8:00 in the morning when I began my observation. I went to Baptist Health Preschool. The observation enjoyable than the last. Just to see how active the children are at this age. The children had great imaginations when they were playing. The preschooler that I observed was three years old, had blonde hair, blue eyes she had on a red shirt, black pants, pink shoes and was female. She had no limitations or physical and made her a ghost for Halloween in the art area. When the caregiver asked about the colors she knew all the colors that the caregiver asked her. The setting was a very warm and welcoming environment. This classroom environment prepared the children for kindergarten with charts of numbers, days of the week, colors and shapes the children’s names were placed in an individual section of on the cubby shelf for their blankets. The room had a variety of bright colors which display a parent information board, daily schedule, labeled learning centers. They had the learning center in the right middle by the wall. The music area on the left on by the wall in the corner. The science area was in the middle of the room. The art area was in the right corner by the wall and supplies and also the walls had many pictures of the children creative art work. The play area was in the other left corner by the wall this area includes a play stove and refrigerator with plastic food. On the wall were different pieces of clothing that represented various professions and cultures. The supplies and also the walls had many pictures of the children creative art work. The floor was half different color carpet and half wooden.

Member of the Wedding

The Member of The Wedding, Carson McCullers Main Characters: Frankie Addams is a twelve year old who in the middle of a sexual and emotional awakening. She feels totally isolated and disconnected from the world all around her. She isn't a member of any clique or group, because of this she becomes obsessed with the fact that she is going to be a member of her brother Jarvis' wedding. Frankie puts all her hopes in dreams into this one event and plans to make. Connection with another group of people, and to disconnect herself from being lonely again.Getting away from childhood is a hard task for her and she has trouble with it, she tries to make changes on the outside to get a better impression but that is a fail. Her biggest struggle is getting over something's that relate to being a female adult like getting her menstruation cycle and sex, Frankie is extremely ignorant when it comes to these two subjects. My first impression of Frankie is that someone needs to teach her how to grow u p. Setting: Frankie Addams is a 12 year old living in the American south in 1944. Summary: Frankie Addams is a young 12 year old living in the American South, the book is about her main frustration with feeling like she doesn't belong as a member in any group and that she's disconnected from the world all around her. She is the daughter of a jeweler and a mom who died during child birth. She spends most of her time being obsessed with her brothers wedding. Frankie tries to find unity with other people and this causes major conflict in the story. When Frankie tries to grow up and become apart of the adult world she notices that there is some stuff she doesn't like about the adult world.One major thing she didn't like is that married couples only include two people which makes her not apart of her dream of being a threesome with Jarvis and Janice. Bernice helped Frankie understand what she needed to know about the adult world and some of the struggles of being an adult. My favorite p assage was â€Å"Bernice tells of a couple she knows in which a woman fell in love with a man who later had a sex change. † that was my favorite because it was so funny. My first impression was to laugh. Conclusion: I liked the ending of the story because it kind of gave some insight on how Frankie matured a little, I wouldn't change the end.

Statement of Cash Flows

Statement of Cash Flows Larry D. Abernathy ACC 421/Intermediate Financial Accounting I Richard Burden Statement of Cash Flows The facts contained in the balance sheet and the profit and loss statement is connected by the bridge that is the statement of cash flows. By recording the flow of cash and cash equivalents into and out of the company the statement of cash flow is a good indicator of a company’s health. Thus, the purpose of the statement of cash flow is to reflect in record form the cash balances reflected in the balance sheet.The statement of cash flow has three main sections and each section tells us a unique thing about the company. The operating section tells us how the company is generating and using cash to support its day to day activities. Specifically, it gives information about the payments for the sales of loans, debt or equity instruments in a trading portfolio, the interest payment, tax payment, payments to suppliers for goods and services, dividends on equ ity securities, interest received on loans, receipts received on loans and receipts from sale of goods and services.Also the cash flow statement helps assess the ability of the entity to pay its bills and meet its obligations. The investing section tells us how a company is using its cash to grow long-term. If you see a lot of investments outflow, that means that the company is investing in capital projects that will sustain its earnings in the long-term. It gives information about the investing activities that are used with operating activities. The cash that goes into the investing activity of the firm is disclose by the cash flow statement.This includes loans made to suppliers, assets like and, purchase. Financing sections tells us the equity and debt situation of the company or how a firm is raising money to support its short-term and long-term goals. In detail the cash in financing activities provides information about the proceeds from issuing shares, from issuing short term o r long term debt, from capital leases, repayment of debt principal, payments made for repurchase of shares and payments of dividends. Fundamentally, the purpose of the cash flow statement is to inform about the past sources of cash to forecast the bility of the entity's ability to generate a positive cash flow in the future. The cash flow statement provides information from where the entity's cash is coming from. Is it coming from operations mainly or it is coming from other sources. The cash flow statement also provides information about the effect of investment and financing on the operations of the business. There are three parts of the cash statement namely cash from operating activities, investing activities and financing activities.The cash flow statement gives us the opening balance of cash, the amount of cash received during the operating period, the amounts paid during the period, the net increase or decrease in cash for the period and the final cash flow balance. When asse ssing the financial strength of a business it is important to know the cash flow statement because it gives an idea if the firm will be able to pay salaries and other immediate expenses. The cash flow statement also gives information if the firm will be able to repay its creditor. The cash flow statement also informs the lender or potential lenders if the company is financially sound.The contractors and future employees can assess if the cash flows of the company will be able to pay them salaries. While assessing the financial strength of a business it is necessary to know the time, amount and chances of future cash flows, the cash flow statement provides this information. For assessing the financial strength of a firm it is important to compare the operating performance of different companies, the cash flow statement allows this comparison. Further, it is important to ass the changes in assets, liabilities and equity. The cash flow statement provides such an opportunity.Most import antly, it is necessary to know the liquidity and cash in hand of a firm. Essentially the cash flow statement helps assess the financial position of the company by indicating to an investor how much cash flowed into and out of the company over a period of time and in addition it helps reconcile the income statement with the balance sheet. The accounting assumptions that are used for preparing the income statement and the balance sheet are compared with the hard cash earned. No assumptions are made in the preparation of the cash flow statement, and there are not estimations in the cash flow statement.Finally, by closing observing the statement of cash flow, one can determine the solvency of a company and how liquid it is. Having excess cash is an indicator that a company is very liquid and will likely return money to the stakeholders and is likely to be in sound financial condition. If a company is struggling then it will have very little cash. It will struggle to meet its debt obliga tions and may go into bankruptcy as well. References The accounting process. (2010). Retrieved on December 12, 2012 from http://www. netmba. com/accounting/fin/process

Hiring a Plant Manager

A plant manager oversees all daily operations of a plant. He often is in charge of everything from production and manufacturing to making sure policies and procedures are followed in all departments. Supervising and motivating staff members generally are major parts of the job as well. The plant’s physical operations generally are the main responsibility of the plant manager. He is required to maintain a clean plant free of safety or health concerns.The production equipment and machinery should be meticulously cared for to avoid lapses in the manufacturing process and to ensure quality control standards are upheld. The manager of the plant may also be required to constantly monitor workers to spot any procedural infractions and correct them in a timely manner. In addition to managing daily plant functions, the manager may be responsible for creating and following a budget and preparing profit and loss projections.This requires proficiency in math and skills in creating reports and spreadsheets utilizing commercially produced and in-house software programs. The ability to interpret reports and statistics from outside agencies is also an important skill needed by a plant manager. Having a trustworthy and competent administrative staff in place helps the manager run a productive and profitable facility. From the human resources manager to the person in charge of ordering raw materials for production, the excellence of the supervisorial staff’s performance is often imperative to the overall success of the plant.The plant manager generally relies on these staff members to maintain good employee relations, quality control standards and meet production deadlines. The plant manager also may attend departmental meetings to personally address and resolve problems. Making sure his plant has a positive image in the community can be important for company morale. The plant manager may also be required to ensure the plant has a good reputation for respecting the environment and other local businesses.If he has to implement changes in physical operations or labor needs that affect local residents, having neighborhood support can be crucial. Public relations may also be a large part of a plant manager’s job. He often is the designated spokesperson if the media approaches him on any plant-related issues. The manager might be expected to intelligently and positively represent his plant as well as its goals and employees. If a debate ensues, he may be relied upon to persuasively argue his point of view on issues of importance to his company.Being able to objectively view company as well as community issues significantly helps a plant manager succeed. A bachelor’s degree in operations management or business administration is strongly preferred for most plant manager positions. Continuing education classes and seminars on project, plant and human resources management are often required once the job is secured. Experience in producti on, manufacturing or assembly management is considered an asset for plant manager job applicants.

Discussion Board 5-1 Essay Example | Topics and Well Written Essays - 250 words - 1

Discussion Board 5-1 - Essay Example Specifically for this study, intimate partner violence counselors have faced numerous challenges in attempts to handle and suppress cases of spousal abuses. Despite the degree of the challenges faced, practitioners always have strategies to overcome presenting difficulties. Cultural issues constitute one of the challenges faced by counselors in assessing spousal abuses. Some cultures approve beating of women by men, making it difficult for the abused to report, take any actions or share particular details. Jackson-Cherry and Erford (2014) elaborate that language barrier is one of the common cultural issues that stumble counselors from performing effective assessment of spousal abuses. Religious beliefs have also presented problems to counselors when trying to assess spousal abuses. Some religions like Christianity urge women to obey and submit to their husbands. Most Christians have used the concept to punish women perceived to as incompliant. The same concepts have prevented abused females from disclosing much information about their suffrages. Socioeconomic issues also contribute towards the challenges faced by counselors in assessing spousal abuses. Jackson-Cherry and Erford (2014) discuss that most families in lower socioeconomic class are likely to experience intimate partner abuses. This has been due to scarcity of resources, unemployment, social isolation, substance abuse and pregnancy. Abuse victims from low socioeconomic classes may hold certain information or fail to corporate due to fear of further abuse. To deal with the challenges, counselors have to learn to appreciate cultural views and values of families affected by domestic violence. Here, appreciating means avoidance of opposing or faulting beliefs that perpetuate abuses and instead teach the affected society about and need to protect human rights. In case of abuses committed within low

Assignment Example | Topics and Well Written Essays - 250 words - 121

Assignment Example This method has been proven to effective in treating PSTD (Coble 60). In conducting a Systemic desensitization for a survivor of 9/11, Cognitive behavioral therapy is highly recommended. This is a common type of metal health planning in which a psychotherapist in a structured way and holds a number of session with the patient. This process helps to make sense of the overwhelming problem by breaking it down into smaller parts (Coble 64). It will help the patient to see how they are connected and their effect. A situation, which is the problem this is closely followed by thoughts, emotions, physical feelings then lastly actions. The most effective treatment in this case is the flexible application of a manualized cognitive behavioral therapy. Treatment delivery ranges from about 12- 25 sessions. Relaxation is an imperative component of CBT. It deals with the process of learning about somatic cues, after which the body is taught to relax. In progressive relaxation, the patient first learns the relaxation skills and latter he and the therapist create the anxiety hierarchy. He is able to provoke the situation in a gradual process. He faces the situation progressively by developing a consistent paring of relaxation. Gradual desensitization closely follows. Virtual reality exposure has proved to more effective than mental imagery (Coble

Loan Officer Compensation Essay Example | Topics and Well Written Essays - 1500 words

Loan Officer Compensation - Essay Example The republicans were in the opposition sector of the bill; in 2010 mid elections the republicans took control of the House. They were the ones who initiated the drive to end the bill, but unfortunately their efforts were gone wasted when most of the republicans joined the other side of the argument in May 2010, this happened when the senate passed a broadly similar bill. Four republicans changed their sides by supporting the new bill passed by the senate; only two republicans were left in the opposition side; however they could not generate enough influence to repeal the bill (New York Times) Loan Officer Compensation rule has been one of the hottest topics of debate in the real estate industry for several months. The changes were mainly designed to be in the favor of the consumer rather than the banks or financial institutions. The main opposition body of this rule consisted of the National Association of Mortgage Brokers (NAMB) and the National Association of Independent Housing Pr ofessionals (NAIHP), they first filled a stay order that was initially denied by the courts, later they their appeal helped them in granting an emergency stay but eventually it was also dissolved by the courts. The main reason why the courts rejected their appeal was the fact that they were unable to provide the courts with the appeal that was up to the standards of the courts to grant a stay order (Kraus) The new rule for the Loan Officer Compensation took effect on 1st April 2011, this rule was an amendment to the original (Reg Z). The rule was intended to limit the originators or the brokers from increasing their compensation at an expense of a disadvantage of the borrower, the primary aim was to incorporate consistency in the compensations paid to the brokers, previously the compensations were not found to be consistent between the transactions, they were dependent upon the broker’s ability to negotiate terms between the borrower and the lender, which at times resulted in a situation that was deemed to be in the favor of the broker and the lender, but not the borrower. The main reason behind the fact is that the borrowers are not always aware of the culture and customs of the borrowing industry, which left them with an obvious disadvantage. There were several problems that were highlighted by the critics of the industry that were present in the changes made by passing the new rule. The very first problem that was highlighted was the fact that the new rule would dramatically decrease the competition in the mortgage industry. It is analyzed as a change that was more favorable for the larger banks rather than the smaller banks of the industry; this was taken as a discrimination factor by the industry. An improvement factor for the whole economy is the one that will promote smaller businesses to flourish in their activities and increase their scale. The second issue that was raised by the group was a prediction that the change will bring about an increa se in the borrowing rate for the consumer in the long run as result from the decreased competition One of the biggest changes that were brought about by the new rule was the fact that the originators compensation is limited to one source only. Before the new rule took effect,

Sontag, In Platos Cave from On Photography Essay

Sontag, In Platos Cave from On Photography - Essay Example n individual may perceive a story that consists of different objects and or people, the story will remain in a particular form in the mind of absence of a photograph. When the individual observes a photograph on the scenario later, then the notion that was formed in the mind originally changes automatically. The impact of the photo would depict a sense of superiority of the event or an individual. Again, the photograph have targeted objects during their time of creation or presentation. A photograph may consist of several objects but only the focal point matters amongst the observers. In most scenarios, the observers prioritize the central objects on which the photographs emphasize. As per the descriptions provided in the previous paragraphs, a rational evaluation of a photograph demands transparency. In a practical scenario, consider the photograph of a presidential candidate and analyze the main attributes. In 2008vpresidential elections in the United States, the contents of Obama’s photographs and especially the posters were stunning. Moreover, Obama’s polished picture with his name at the top and the slogan, â€Å"Yes We Can† at the bottom had the main impact on the voters. Indeed, photographs have a broad command in influencing notions, imaginations, and the viewing right. Impression is the most important aspect in the sense of sight (Sontag,

The Use and Impact of the Internet and Social Media Essay

The Use and Impact of the Internet and Social Media - Essay Example The introduction and growth of social media have had adverse effects on the quality of friendship made. Currently, people are in a rush to make friends without clear knowledge and understanding of what these people are, their backgrounds and what common interests you share. Others prefer interacting with their friends via smartphones and computers rather than creating friendship time where people can interact with each other and build on friendship ties. On the other hand, I disagree with some of Deresiewicz 's opinions and thoughts. Social media platform has taken dissemination of information to another level. In my opinion, people using online platforms can share what they want others to see. Most of the social media platforms have a privacy column where one can choose what other people can see about them. Apart from that, social sites such as Facebook and Twitter have helped bridge strong ties between their users. Information can be easily passed from one person to another via twe ets and Facebook updates hence as much as Deresiewicz describes them as a liability to quality friendship, it is important to look at the positives as a whole.From his view, Deresiewicz has a solid argument with candid illustrations but it is important to look at the positive attributes the online platform has created so far.In her article "The Things People Say: Rumors in an Age of Unreason", Elizabeth Kolbert describes how the use of the World Wide Web has influenced peoples way of analyzing critical issues affecting them in the society.

Economics in a Global Environment Essay Example | Topics and Well Written Essays - 500 words

Economics in a Global Environment - Essay Example By analyzing internal opportunity costs we can define in what these two guys should specialize in order to provide maximum output To identify who should specialize in a particular activity I have calculated the internal opportunity cost for Phil and Frances. For example, if Phil shifts more resources into higher output of phone calls, the opportunity cost of each extra phone call is of financial statement. For Frances the same decision has an opportunity cost of 1/10 of phone calls. Therefore France has a comparative advantage in financial reports. Were Frances to reallocate resources to financial statements, the opportunity cost of one extra financial statement is 10, meanwhile for Phil the opportunity cost is 4 of the phone calls. Thus Phil has a comparative advantage in phone calls (please refer to the Appendix 1) On the other hand the comparative advantage theory is not consistent with the current economic reality. The evidence shows that comparative advantage is human made rather than natural. Many economists argue that there is no such thing as free trade. Countries use industrial strategies and trade tactics in order to create human made comparative advantage, which will guarantee their success in the global economy1. Nowadays, comparative advantage is human made. Natural resources are international commodities and therefore each country can easily acquire them in the market without producing them locally.

Caterpillar Restructuring Assignment Example | Topics and Well Written Essays - 1500 words

Caterpillar Restructuring - Assignment Example The company is having the revenue of US $ 36.339 Billion in the year 2005 and is currently employing 77000 employees approximately. The company was founded in 1925 as a result of a merger with Holt Manufacturing Co. and it started struggling and established it self because of the lack of competition, they were the pioneers in manufacturing the construction equipments of that time which were also used in the world war I and II effectively, the company sooner captured the market by providing products that were useful for construction which was taking place at its maximum as that era is highly admired for the construction in US, the company kept on moving and did manage to have contracts with leading construction companies, the company was running fine in 50s and 60s and 70s due to wars started by the US and also the world wars, but after some period when the stagnant construction took place, it was assured that the products were having a fall from growth towards the maturity, this Medvedev said in 1987, "Before the war the most widely used tractor was a wheeled 15-horsepower model with iron wheels without tires"(290). The company identified a number of problems in their products, and also this brought them to loss, also there were problems faced in the exports of the tools manufactured by the company. "Construction equipment industry net exports were $7.2 billion at their peak in 1980 and Caterpillar was the world's dominant manufacturer, exporting almost half of its 1981 U.S. production. This U.S. dominance was sharply eroded by the strength of the dollar in 1982-1984 as net exports dropped steadily to $2.2 billion in 1986. Japanese construction equipment manufacturers invaded the U.S. market in this period, pricing 50% below Caterpillar, Komatsu in particular gained 18% of the U.S. market and was able to establish a significant dealer network" (Wigmore, 143/44: 1997). This is showing how well the competition was growing and Caterpillar failed to identify the problem prevailing in 80s, the sales was only 15% from Caterpillar and 85% from Komatsu, and also the problems appeared in the company's operations as a result of the stock problem. "Caterpillar's stock dropped from a high of $73 in 1981 to a low of $30 in 1984. Capital expenditures were cut from $836 million to $229 million, and capital expenditures net of depreciation were negative from 1983 on. Plants were closed in Mentor (Ohio), San Landro (California), Burlington and Davenport (Iowa), Milwaukee (Wisconsin), Dallas (Oregon), Newcastle (England), and Glasgow (Scotland). Employees dropped from 89,300 in 1979 to 54,000 in 1987. Costs were cut 22% through salary reductions, layoffs and early retirements, plant consolidations, and manufacturing efficiencies. Heavy price pressure was put on suppliers, worldwide sourcing was instituted, and 25% of production was moved abroad"(Wigmore, 172: 1997). The company was desperately looking to bring back its

The different between the two families depicted in Flight & your shoes Essay Example for Free

The different between the two families depicted in Flight your shoes Essay The story Flight is about an old man trying to come to terms with his granddaughter growing up. It is form a collection of short stories. The scene is set and the mood of all the characters are established right at beginning of the story. The old man has some pigeons, which he keep as pets. Flight is based around the similarity between the way the old man looks after his pigeons, and how he would like his granddaughters to be controlled and trained the same way. The pigeons are symbols representing his granddaughters. We see, however, that the birds return home. Whether his granddaughters will is another matter. There is a contrast when you look at the syntax in Your Shoes.Which is different from Flight. Here, we have a first person narrative, and because a character is speaking to us, we have the rhythms of speech, changes of direction in the flow of sentences and short, broken speech.This not the cone in Flight which is third person narrative and less personal. Structuarally, the story is very clever. We gradually learn about the woman speaking. At first, we sympathise with her; then learn how she has been horrible to her daughter; how she has tried to control her and keep her unspoilt like the shoes; how she has made the decisions for her; and how, just as she did not get on with her mother, so too this mother-daughter relationship has also collapsed. We are convinced, from the words coming from the womans own mouth, that the failings are her fault. And we move to a final scene in which she is pathetic and sad, locked away from the husband she never loved, pretending love for her daughter and the pair of shoes which symbolises how she would like her daughter to be. Flight is all about growing up and leaving home to starting a new life. For the mother, in this story,Flight this is a natural process, it seems, and she is happy to see her daughters fall in love and marry. The mother is crying,, however because of her father s attitude her father has made all the girls so unhappy by wanting them to be like his birds. Or might it be that she somehow sees his point and is wishing that life could be as simple as he would like it to be that she knows everything might be easier if we could simply return to the coop? Or is she crying for him, because he is so sad and so unfair and wrong? It is up to us to decide! The old man has lost three other granddaughters through marriage. He saw them transformed inside a few months from charming petulant spoiled children into serious young matrons. He is scared of what marriage will do to Alice. When he loses Alice through marriage, he thinks that everything will be gone there will be no more granddaughters at home for him to cherish and he is worried that the girl he loves will change as her sisters did. He is scared of being lonely. He would be left, uncherished and alone, with that square-fronted, calm-eyed woman, his daughter. Therefore, when Alice leaves, he feels that his whole life will be ruined. When he releases his favourite bird (which we can link to Alice), all the other birds go too, because Alice was the one person he had left to love. If she goes, all his capacity to love goes. The mans life will be entirely different with the loss of all his granddaughters it will be entirely different with the loss of all his birds. When he says farewell to one favourite, everything else crumbles for him too. Ending he is now aware, at least that he is how he perceives things. However after releasing the pigeon he turned slowly, taking his time; he lifted his eyes to smile proudly down the garden at his granddaughter. She was starting at him. She did not smile. She was wide-eyed, and pale in the cold shadow, and he saw the tears run shivering of her face. The daughter was still with him.

Problem Cell Phones Essay Example for Free

Problem Cell Phones Essay A mobile phone (also known as a cellular phone, cell phone, and a hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. By contrast, a cordless telephone is used only within the short range of a single, private base station. In addition to telephony, modern mobile phones also support a wide variety of other services such as text messaging, MMS, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, gaming and photography. Mobile phones that offer these and more general computing capabilities are referred to as smartphones. Disadvantages Advantages of Cell phone According to : http://vidyaprakash. expertscolumn. com/article/disadvantages-cell-phones Cell phone is playing an important role in this modern world. It is very hard to see a person without a mobile phone. Even a little kid have the ability to access the cell phone fluently without any problem. Kids are very much interested in playing games in mobile phone and spending a lot of time with it. As we know too much of cell phone usage is not good for us and it will give some unwanted health issues. Cell phone will create some unwanted radiation which is not good for our brain. A person who is using cell for a long time will surely get health issues due to it. We must control our cell activities. Avoid using it for a long time and use it whenever necessary. Listening music using the ear phone is the new trend of the youngsters and most of the persons are interested in listening music with their hands free while riding their two wheeler. Really it is a dangerous thing which causes a lot of unwanted accidents. Most of the two wheeler accidents are happened due to this activity. Now we are living a fast life and dont have enough time to meet our friends and family members. Simply we make a call to them and ask about their updates. Previously people will meet their friends and beloved persons directly and ask about their present status, but now it is easy to communicate with anyone using the phone and most of the persons are converted to this trend it reduce the get together and social reunions a lot. Students will get diversion with cell phones, they are spending a lot of time with cell phone chatting and browsing online through their smart phone and reduce their studying activity. Most of the students are turned as cell phone and online addicts which is a great disadvantage. There is nothing wrong in using cell phone, we must use it in a limited manner to avoid unwanted issues due to it. Statement of the problem Cell phones have recently become an asset to society. Because of this, many of the negatives to cell phone ownership have been overlooked. Just a few of these problems are : Increases the likelihood of traffic accidents Increases the risk of brain cancer Scope and Limitations The research that I will conduct is only limited to students, particularly 4th year – Springtime batch 2013-2014 II. Review of related Literatures This section presents a summary of previous research materials. Information found within this section is all found in the web and journals. Cell phones do more harm than good According to: http://en. wikipedia. org/wiki/Mobile_phone A hand-held mobile radiotelephone is an old dream of radio engineering. Arthur C. Clarke in a 1959 essay, where he envisioned a personal transceiver, so small and compact that every man carries one. He wrote: the time will come when we will be able to call a person anywhere on Earth merely by dialing a number. Such a device would also, in Clarkes vision, include means for global positioning so that no one need ever again be lost. Later, in Profiles of the Future, he predicted the advent of such a device taking place in the mid-1980s The most commonly used data application on mobile phones is SMS text messaging. The first SMS text message was sent from a computer to a mobile phone in 1992 in the UK, while the first person-to-person SMS from phone to phone was sent in Finland in 1993. Mobile phones are used for a variety of purposes, including keeping in touch with family members, conducting business, and having access to a telephone in the event of an emergency. Some people carry more than one cell phone for different purposes, such as for business and personal use. Multiple SIM cards may also be used to take advantage of the benefits of different calling plans—a particular plan might provide cheaper local calls, long-distance calls, international calls, or roaming. The most advantage of having mobile phone is you can communicate with your family, and friends no matter where you are. Cell phones also have applications for listening to music, playing games, and surfing the net. Besides that, there are lots of disadvantages. Using mobile phones can harm our brains, especially for those who are under the age of sixteen. Excessive use of mobile phones has been accused of causing dizziness, and â€Å"radiations emitted from the phone are harmful for the eardrum†, say many scientists. In addition, when we use mobile phones while driving it causes unwanted accidents. Negative effects of cell phones on our brain Radiation from mobile phones may cause brain tissue damage, a two-year study has found. Scientists discovered that emissions from handsets affect the delicate make-up of cells in blood vessels, and could be a health hazard to regular users of the UKs 50million mobile phones. The radiation might disable a safety barrier in the body which protects the brain from harmful substances in the blood, they believe. It is the first time scientists have used cells from human blood vessels rather than rats, bringing researchers closer to the truth about long-term mobile phone use. Despite the millions spent on research in the last decade, the health implications of sustained use are still unclear. The biggest British study, led by Sir William Stewart, found two years ago that there was no evidence of a risk to health. A study published last year by the American National Cancer Institute also could not find a link between increased risk of brain cancer and mobile use. III. Research Methodology Research Design Name: Age: Sex: 1. How often do you use your cell phone ? 2. Do you know that using cell phone too much causes unwanted damages to the brain ? If yes. Do you believe that children below 10 years of age shouldn’t use cell phones ? 3. Is it really necessary for a person to have a cell phone ? Explain. 4. Is cell phone a disadvantage or advantage to your life ? Explain. Data Gathering Procedure The researcher will randomly ask ten (10 ) representatives out of the 37 students in the 4th year. A questionnaire was prepared by the researcher that will be used as a reference. The survey was conducted through the net. IV. Analysis and Interpretation of Data This chapter presents the findings, analysis and interpretation of data gathered by the researcher whose main objective is to find out the different perspectives of people and to find out what kind of damage our cell phone will do to our brain and also to state some advantages of it. Through my research I’ve found out that many scientist have and will conduct research about the radiation that we can get from cell phones. Mostly scientist from America conducts these kinds of researches. I also found out that the radiation of the cell phone emits is dangerous to all of us. Especially those who are 16 years of age and below. I also found out that there is not enough proof that cell phones can really damage our brain. Someone said that it is early for us to conclude that cell phones are bad for our health. Because even scientists can’t really find the right answer to our questions. A scientist said that we don’t know what will be the impact of the radiation of the cell phone emits will do to us if we still use it for the next 10 or even 20 years. He also said that that is the reason why we need to conduct more studies. According to my survey 9 out of 10 said that they always use their cell phones. 9 out 10 said that they know that using cell phone too much causes unwanted damages to the brain. 10 out of 10 said that having cell phone is necessary because it’s time for us to upgrade and use the cell phone to communicate and because it is easier to do, it also takes less of our time if we use our cell phones as I have said in my introduction cell phones are wireless, we can use them anywhere. 5 out of 10 said that cell phones are advantages to their lives. Because it makes almost everything easy. 1 out of 10 said that it is a disadvantage because is makes us lazy. 4 out of 10 said that they pick advantage and disadvantage.