Homework Essay Example | Topics and Well Written Essays - 2000 words

Homework - probe ExampleFor example an advertisement made in contrast of black and white may be heart aiming and affects perceptual selection. Expectations Consumers expectations also affect how things be perceived by consumer. Consumers principally see what they expect to see. A mortal expecting to see some particular shop in a shopping mall lead soon find out one than the one in no expectation to see that shop. Motives Perceptual selection is also influenced by consumers motives at that time, consumers latest needs and desires affect the foreplay selection for perception. A consumer planning to have a vacation give be to a greater extent open to resorts advertisements, airlines deals and hotels offers. These are the two major factors that affect selection of perceptual stimuli. FACTORS alter NATURE OF PERCETION movie Attention Interpretation Exposure Exposure highlights the stimulant to which a consumer is exposed to. Exposure can be all deliberate or random. Selective exposure is deliberate, it happens when consumers seek out for messages that are pleasant and avoid the ones that are painful. Attention Attention explains out of all exposed stimulus, on which stimulus does the consumer pay concentration on. The attention paid by the consumer can be categorized as either of high involvement or of low involvement. The extent to which a consumer pay attention to particular stimulus is affected by a consumers needs interests and motives at that time. A person who is price witting may pay attention to saver deals advertisements and on discount offers. Interpretation Interpretation defines the assignment of heart to sensations. Interpretation of stimuli is also uniquely individual process. It is different for every person as each person perceives and interprets stimuli differently and uniquely. Attention Attention occurs when any stimulus is able to activate one or more sensory receptor nerves, and the sensation produced as a result of it, goes to the brain for further processing. Attention requires consumers to assign limited mental processing towards information processing. There are multiple stimulus and situational factors that affect on which stimuli consumers pay attention to. Stimulus factors Stimulus factors mostly include physical characteristics and nature of stimulus. Size and glitz any stimulus that is huge or giant in size will automatically catch attention of a person. Intensity may include the length, lambentness or loudness of the stimulus. Color and bm the more colorful a stimulus is, the greater it has the chances to catch an individuals attention. In plus to being colorful, if stimulus is mobile rather than stagnant, it has greater probability of attracting individuals attention. A bright colored package is more likely to attract attention. Position placement of the object in a persons visual field. Mostly stimuli placed at prime location, or at eye level or somewhere that is much unexpected for an ind ividual to expect that stimulus to be. The greater it will attract the attention. Isolation